Ashok Leyland, the Hinduja Group flagship, today commercially launched its first Light Commercial Vehicle (LCV) – ‘Dost’ in Madhya Pradesh with the inauguration of two new dealerships: one in Indore – Landmark Commercial Vehicles Pvt. Ltd and the other in Bhopal - Suveesha Motors, both of which are 3S (Sales, Service and Spares) outlets equipped with state-of-the-art tools and modern infrastructure. The dealership at Indore was also the 100th touch point which is part of a new, contemporary and exclusive LCV network set up across the 13 markets where ‘Dost’ has been introduced thus far. Three more dealerships will soon be opened in Gwalior, Jabalpur and Satna. 

‘Dost’ marked the Company’s foray into the robustly growing LCV market through a joint venture with Nissan Motor Company. With a payload capacity of 1.25T, ‘Dost’ entered the Small Commercial Vehicle (SCV) market (below 3.5T) which has been witnessing a perceptible upward shift in terms of features, performance and payload. It is equipped with a state-of-the-art 58 hp, 3-cylinder 1.5 litre Common Rail TDCR engine that is tuned for fuel economy as well as for driveability and gradeability, required for Indian roads, thanks to substantial torque of 158 Nm. ‘Dost’ is able to easily negotiate both congested city roads and narrow rural lanes because of a tight turning circle radius of just 4.8 m.  The customer will have a palette of four colors to choose from: White, Beige and Blue and Aqua Green. 

Addressing media persons, Mr. Nitin Seth, Executive Director, LCV and Defence, said, “We are proud to carry the huge success of ‘Dost’ in the 12 markets it has been launched in thus far with more than 45,000 already on the roads, to Madhya Pradesh., ‘Dost’ offers an unbeatable value proposition to our customers thereby making them more profitable and along with our new channel partners, we are confident of repeating its success story in this new market as well.”

Elaborating on the service levels, Mr. Seth said, “We have endeavoured to make our service functions as customer-friendly as possible. Our track record of service retention levels is exemplary with close to 80% of our customers returning to our dealer workshops, even after the warranty period and going forward we are committed to maintaining and even enhancing this high level of customer service.” 

As another ‘first’ in the LCV industry, Ashok Leyland will offer Ready-to-Use Vehicles (RUVs) on the ‘Dost’ platform for various applications such as Refrigerated containers, Steel containers, Ambulances, Aluminum Fixed Side Decks and Service-At-Site vehicles. Simultaneously, plans are afoot to enhance the LCV portfolio with the introduction of new vehicles both in the goods and passenger segments.

DOST will be available at a competitive price of Rs. 4.23 Lakhs (ex-showroom Indore and Bhopal).

Monday, May 20, 2013
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