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18th April, 2018

Ashok Leyland Continues its Journey of Innovation

Showcases 50 innovative products and solutions at its Annual Global Conference 2018

Ashok Leyland, flagship of the Hinduja Group, today showcased its full range of innovative products and industry-leading solutions at its Annual Global Conference 2018 in Chennai. After an exciting year of leading the industry with indigenous innovations like the Intelligent Exhaust Gas Recirculation (iEGR) for BS-IV engines and the Digital Market Place (DMP), Ashok Leyland is continuing to move ahead in its journey of innovation.

Sharing his views at the Global Conference 2018, Mr. Vinod K. Dasari, Managing Director, Ashok Leyland, said, “Last year has been a good year for us. What differentiates us is that we did it on the back of our innovations like the iEGR technology. It has proved its mettle across the markets and the customers have placed their trust in us. Another innovation, the Digital Market Place, since its launch in August 2017, has become extremely popular with our fleet owners with more and more users getting on to the platform, deriving benefits of our digital technology.

This Global Conference is a platform where we showcase our innovations in products and supporting technologies which are helping us take our brand philosophy of ‘Aapki Jeet, Hamari Jeet’ forward. Products like the 41T fully built truck and MiTR Left-hand-drive are products that will fuel our growth in this year. Likewise, our industry-leading solutions in network and spare-parts are unique and add to our strategy of better serviceability resulting in happier customers. We will continue to be the leaders in customer satisfaction and focus on profitable growth.”

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For further information/media queries, contact:

Rajesh Mani

Head - Marketing and Corporate Communications

Rajesh.Mani@ashokleyland.com | Mobile – 9500022922

Adfactors PR | AshokLeyland@adfactorspr.com

Annexure:

List* of products and solutions showcased at the Global Conference 2018:

 

Sr. no.

Business

Product / Solution

1

Trucks

BOSS 1223 LHD Russia spec- Euro 5

2

Captain 2523 LHD- Ivory Coast spec

3

Guru 10T with 17 ft HSD

4

Captain 2532 with 16 cum WRS rock body

5

Captain 4932 with Trailer

6

41T Fully Built Load body Unitized bearing, slipper ended suspension

7

Boss 1616 Sleeper Cab with 12KL POL Tanker

8

3718 Tipper

9

Buses

Alpha**

10

Pearl**

11

Lynx Strong

12

Freedom**

13

Oyster

14

Falcon

15

Light Commercial Vehicles

DOST +

16

Partner

17

MiTR

18

MiTR LHD

19

Defence

LSV

20

MBPV

21

Simulator

22

Guru 715

23

Spare Parts

LeyKart

24

SPARK BOX (Spare Parts Accelerated Reforms Kick-off)

25

Allied business

26

Bs-3 Engine

27

Parts on Wheels

28

SPARK Flow (Spare Parts Accelerated Reforms Kick-off)

29

eMITR kiosk

30

New retailer engagement

31

Anti-counterfeit

32

T-Man (Transformer figure - 12' X 6')

33

Network Development

Service reception

34

Driver lounge

35

Express service bay

36

Ashok Leyland Quick Service (WOW)

37

Ashok Leyland Onsite Training (KNOW)

38

Virtual classroom (adjacent to KNOW)

39

Quick service bike (with WOW)

40

Sales training e-learning solution

41

DTI simulator

42

Technology migration

43

Customer focus initiatives

44

Analytics

 

45

Service Mandi

 

46

Power Solutions

5 kVA Genset

47

125 kVA Genset

48

Neptune engine

49

30 kVA H2 genset

50

H3 engine

 

*Note to Editors: For detailed information on the displayed products, please refer to the attached brochures/product information notes.

**These are temporary names for the vehicles showcased at the Global Conference 2018.

Media queries can be addressed to corpcom@ashokleyland.com

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