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16th September, 2017

Ashok Leyland strengthens its presence in Punjab to cater to Increasing Demand Inaugurates Fully-Equipped Dealership in Bhatinda, Punjab

Ashok Leyland, flagship of the Hinduja Group, today inaugurated a new, state-of-the-art 3S facility in Bhatinda, Punjab. Owned by M/s Grover Motors Pvt. Ltd., this is Ashok Leyland’s 17th touch point in the state of Punjab.

This modern outlet is spread over 20,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with six fully equipped bays. Strategically located on Malout Road, it will cover the busy hubs in and around Bhatinda. This dealership and its workshop will also provide support to vehicles in areas like Malout, Muktsar, Faridkot, Jaito, Rama Mandi, Rampura Phull and Mansa.

Commenting on the inauguration, Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland, said, “Punjab has been and will be a very important market for us. Known for the robustness and reliability, our products have witnessed an increase in demand from the region. Helping us strengthen our leadership, the recently launched iEGR technology for BS-IV is being very well accepted by customers across the region. It is by far the best solution for Indian conditions and resonates well with our philosophy of ‘Aapki Jeet, Hamari Jeet’ which translates into better margins, better profitability and hassle-free operations for our customers. We are ramping up our capacity, expanding our dealerships and service networks at a faster pace, to support this demand for our products and services. Helping us further in serving our family of customers, we have found an apt partner in M/s. Grover Motors Pvt Ltd. This new 3S facility will further help us getting closer to our customers in the region.”

Present at the inauguration, Mr. Kulwant Singh, MD, Grover Motors Pvt. Ltd., said, “We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving support technologies. It has emerged as a very strong brand in commercial vehicles and this facility will help us to service the increase in demand that we foresee. Current Ashok Leyland customers are profitable, very satisfied with their products and are proud to associate with the brand. We are equally thrilled to begin our relationship with the brand and together we will build an even stronger brand in this region. With a current market share of 28.5% in this region, we are confident that we will, together, further increase our presence in this market.”

Commercial vehicles’ demand in this region is majorly driven by the cement plant operations, Crushers, supporting industries and other market load requirements. Ashok Leyland’s 3718, N4923 and U4019 TT are the products which are doing well and are expected to continue to do well in this market. To service these modern range of products, the Grover Motors Pvt Ltd facility is equipped with state-of-the-art tools and equipment.

Ashok Leyland has one of the largest and fastest growing networks in the commercial vehicle industry. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75 kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.

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For further information / media queries, contact:

Sunil Gate

Head - Corporate Communications

sunil.gate@ashokleyland.com  

+91 9823093000

Media queries can be addressed to corpcom@ashokleyland.com

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