Loyalty Programs

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ReferrAL

ReferrAL, our Influencers Loyalty Program is an initiative that transforms your influence into a powerful driving force. As a respected influencer, you now have the opportunity to be part of a program that rewards your dedication and passion for excellence. How it works: 1. Download the ReferrAL App 2. Register and KYC Upload 3. Account Approval 4. Login to the App 5. Refer and Earn

Mechanic Club

Mechanics are often the first line of assistance for someone when their vehicle needs help. To appreciate the value that Mechanics bring to the Ashok Leyland ecosystem, we have designed a comprehensive loyalty program – the Ashok Leyland Mechanics Club. This program encourages and incentivizes Mechanics to use Ashok Leyland Genuine Parts. The patrons of this scheme can redeem the points for cash or gifts. Moreover, benefits like technical training, scholarship for their children and family health insurance ensure that these precious stakeholders are better enriched from their association with Ashok Leyland.

Retailer Club

Ashok Leyland shares a strong relationship with its wide network of Retailers. The Ashok Leyland Retailers Club is a unique loyalty program, that exemplifies the value we attach to our partnership with Retailers. Retailers enjoy measurable benefits in every transaction. Patrons of this scheme can redeem points received for cash or gifts. Additional perks like re-branding of shops (or) outlets and travel vouchers further enrich our valued retailers through their association with Ashok Leyland.

Elite by Ashok Leyland

ELITE BY ASHOK LEYLAND is an invite-only exclusive program crafted for our premium customers offering differentiated engagement, enhanced profitability, and enriched brand experience.

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